RealTracker Corporate News

Successful exhibition at the ad:tech in New York
10 november 2006

RealTracker can look back at a successful exhibition at the ad:tech in New York. Our new white label product attracted a lot of attention. Website creators and hosting companies especially were very enthusiastic about the customising possibilities of the user interface. Our ‘page view only’ pricing model was something visitors were also very enthusiastic about. With this model RealTracker has created a simple way of pricing there services that is easy to adept to the business practice of current and future partners.

CEO Arjan de Raaf: "We expect a lot of our move to offering technology under white or private label. With the next version we will even go one step further. Partners will then be able to completely re-brand and customize the user interface. RealTracker will transform to a trusted supplier of web analytics data enabling their partners to concentrate on building the best user interface for their customers."



RealTracker to exhibit at CeBIT 2006 in Hannover Germany
14 january 2006

RealTracker is pleased to announce that it will be exhibiting at the "CeBIT", the world's largest trade show for information and telecommunications technology, starting from March 9th till 15th in Hannover, Germany.

Arjan de Raaf: "Exhibiting at CeBIT underlines our focus on International markets. We expect to drive business in Europe this year and CeBIT is an ideal platform to contact new customers and partners in Europe."

This year RealTracker is celebrating its 10th anniversary, therefore RealTracker will give away trial accounts to interested people during the CeBIT.

Meet us at Stand # A63 in Hall 5. If you wish to make an appointment, please call +31 (0)30 2384261.



RealTracker moves to new office
20 march 2005

RealTracker today announces the relocation of its office.

Arjan de Raaf (CEO): "Increasing staff and an extensive client portfolio triggers the need for a bigger office. On our new location we are able to grow and there are better demo and training facilities."

Details of the new location are:
Zonnebaan 33
3542 EB  Utrecht
The Netherlands
Phone: 030-2384261



Realtracker pierces the veil of proxy surfing
17 september 1999

RealTracker has recently introduced a new and unique measurement feature to improve the accuracy of web site visitor data. Currently, site visitors who enter a website through a proxy IP address can not be identified as a unique (new or returning) visitor. ISPs issue proxy IP addresses to surfers when they log onto the internet drawn from their own fixed pool of assigned IP addresses.

Realtracker's new Proxy feature lifts the veil of proxy surfing by assigning a tracking number to each new visitor's browser. Now, new and returning visitors can be recognized and tracked despite using a proxy IP address.

This new IP Proxy feature offers a clearer more accurate visitor count for webmasters. Other statistical counters, under current industry standards, render a skewed visitor count as they fail to distinguish multiple visitors using the identical proxy address assigned by their ISP. This means webmasters get a convoluted undercounting of unique visitors as they are all lumped under a single IP address and therefore counted only as one visitor.

        
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